1.) At first I thought it would be a lot of fun to create a
logo. But then as I thought about it, and then tried to actually do it, that
became another story. I literally sat with a blank sheet of paper for two and a
half hours with nothing coming to me. I thought that it had to be really
intricate, but then I realized most logos are not. They are clean lined and
simple.
2.) I used a slightly crooked line as the base of my logo,
because just over a year ago I had to have reconstructive surgery on my face
and I’m left with a slightly crooked scar on my upper lip. It’s what I see
every single day when I look in the mirror, so it seemed fitting to have it a
part of my logo. I found that I had
slight “artists” block when I was trying to come up with what to add to the
crooked scar line. But I found that the less stressed I was about it, the more
ideas would come to me. I also put a half of a butterfly on one side of the line and a purple ribbon on the bottom. The butterfly and ribbon have special meaning to me.
3.) The most important discovery I made during the logo making process was how much I connect the scar on my face to who I am. It was second nature to draw the shape of scar on the piece of paper. There are days that I just hate it so much, but I've realized now that it is a part of me and if I were to truly have to come up with a logo and put it on shirts and things, the crooked line would absolutly be a part of it.
4.) I liked how the designers in the video talked about the "energy" of the designs they were coming up with. I think what surprised me the most was how he said the one design didn't have the energy of the other ones, but that it was more fitting for the company and marketing aspect. They were discussing weight of words against the art piece and how they fit. It was very interesting to me to see the actual process. It's not just about an artist coming up with a piece. It is so much more than that.
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